Why 'Petra'?


The word Petra is a perfect fit for the brand's tagline of Strengthening Courageous Leadership.


In Greek, petros means a single stone; insecure, shifting, rolling. Petra, however, means a mass of connected rock, a solid, fused formation. As an organization, Petra Peacebuilders exists to form precisely such a community of individual stones who together become an immovable and enduring force of unshakable resilience in the face of today's worst global threats.

Petra is also a location in Jordan, a strong, fortress-like structure in a desert climate which apparently has a built-in watering system. Metaphorically speaking, this self-watering is exactly what Petra Peacebuilders produces in the humanitarian sector's leaders we serve.


A certain reference from the life of Jesus of Nazareth and his disciple Peter (Petros) is also pertinent: After a particularly difficult and humbling experience, Peter was told by Jesus, "And after you've fallen, strengthen your brothers." Petra Peacebuilders is comprised of experienced peacebuilders who know first-hand how tough the field is. We aren't superheroes, and we've suffered hard personal challenges as a result. Our honesty about the realities due to having "fallen" actually puts us in the perfect position to strengthen those who are suffering from the same (very typical) symptoms of trauma, burnout, depression, anxiety and other common plagues of the global humanitarian sector.